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Direct marketing attempts to acquire and retain customers by contacting them without the use of intermediaries.
Direct marketing is the distribution of products, information and promotional benefits to members of the target market through interactive communication vehicles in a manner that allows customer response to be measured.
The objective of direct marketing is to achieve a direct response from the customer
High cost of Indirect marketing have led companies to take advantage of direct marketing techniques such as direct response advertising and f2f marketing to make the sales force more effective. Direct marketing generate huge profit as well as customer satisfaction by one on one interaction.
Direct marketing aims to acquire and retain customers through direct communication, without intermediaries. It allows for measurable customer response and interaction. The high costs of indirect marketing have driven companies to leverage direct marketing techniques like direct response advertising and personal selling to increase profitability and customer satisfaction through one-on-one interactions.